Consumer Data Privacy Policy
Effective date: May 2026
Darling Roots (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit plantrootbloom.com, make a purchase, book a service, join our mailing list, or otherwise interact with us online.
The Legal Stuff
1) Information We Collect
We may collect the following categories of information:
Information you provide
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Contact details: name, email address, phone number, shipping/billing address
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Order and account details: items purchased, order history, communications with us
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Bookings and inquiries: appointment/service details and messages you submit
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Forms and subscriptions: information you enter into forms, surveys, or newsletter sign-ups
Information collected automatically
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Device and usage data: IP address, browser type, device identifiers, pages viewed, referring/exit pages, and approximate location derived from IP
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Cookies and similar technologies: used for site functionality, analytics, and remembering preferences
Payment information
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Payments are processed by our payment providers. We do not store full payment card numbers. We may receive limited payment-related details (such as payment status and transaction identifiers).
2) How We Use Your Information
We use your information to:
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Process and fulfill orders (including shipping, returns, and customer support)
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Provide and manage bookings/services
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Communicate with you about orders, bookings, and account-related messages
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Send marketing emails if you opt in (you can unsubscribe anytime)
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Improve our website, products, and customer experience
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Detect, prevent, and address fraud, abuse, or security issues
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Comply with legal obligations and enforce our terms
3) How We Share Your Information
We may share information with:
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Service providers that help us operate our business (e.g., website hosting, ecommerce platform services, analytics, email delivery, customer support tools)
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Payment processors to complete transactions
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Legal/Compliance when required by law, subpoena, or to protect rights, safety, and security
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Business transfers if we are involved in a merger, acquisition, or sale of assets
We do not sell your personal information.
4) Cookies & Analytics
We use cookies and similar technologies to operate our site and understand how visitors use it. You can control cookies through your browser settings. Disabling cookies may affect site functionality.
5) Marketing Communications
If you opt in to receive marketing emails, you can unsubscribe at any time using the link in our emails. Even if you opt out of marketing, we may still send transactional messages (e.g., order confirmations, shipping updates, booking confirmations).
6) Data Retention
We keep personal information only as long as necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements.
7) Security
We take reasonable administrative, technical, and physical measures to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
8) Your Privacy Rights
Depending on where you live, you may have rights to:
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Request access to the personal information we hold about you
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Request correction or deletion of your personal information
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Opt out of certain processing (including marketing)
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Request information about how we share and use your data
To make a request, contact us using the information below. We may need to verify your identity before fulfilling requests.
California notice (CCPA/CPRA):
California residents may have additional rights, including the right to know, delete, and correct personal information, and the right to opt out of “sale” or “sharing” of personal information (as those terms are defined by law). We do not sell personal information.
9) Children’s Privacy
We do not knowingly collect personal information from children.
10) Third-Party Links
Our site may include links to third-party websites. We are not responsible for the privacy practices of those third parties.
11) Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.
12) Contact Us
Darling Roots
29841 Fir Drive
Evergreen, Colorado, USA
Email: hello@plantrootbloom.com
Phone: (720) 384-5419